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~person:"Hollebeek, Linda D."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
16
Social Web
16
Social web
16
Beziehungsmarketing
14
Relationship marketing
14
Internet marketing
11
Online-Marketing
11
Brand management
8
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Hollebeek, Linda D.
Dwivedi, Yogesh Kumar
24
Filieri, Raffaele
20
Loureiro, Sandra Maria Correia
18
Dahl, Darren W.
16
Flavián Blanco, Carlos
16
Herrmann, Andreas
16
Martínez-López, Francisco J.
15
Hennig-Thurau, Thorsten
13
Ko, Eunju
13
Pantano, Eleonora
13
Gázquez-Abad, Juan Carlos
12
Seo, Yuri
12
Wiedmann, Klaus-Peter
12
Belk, Russell W.
11
Casaló, Luis V.
11
Füller, Johann
11
Heidenreich, Sven
11
Rita, Paulo
11
Ruyter, Ko de
11
Bigné Alcañiz, J. Enrique
10
Giraldi, Janaina de Moura Engracia
10
Law, Chun Hung Roberts
10
Lowe, Ben
10
Ranfagni, Silvia
10
Schreier, Martin
10
Usman, Osly
10
Veloutsou, Cleopatra
10
Dellaert, Benedict G. C.
9
Goldfarb, Avi
9
Herstatt, Cornelius
9
Hippel, Eric von
9
Luo, Xueming
9
McLean, Graeme J.
9
Orth, Ulrich R.
9
Rahman, Zillur
9
Rana, Nripendra P.
9
Stephen, Andrew T.
9
Van Den Bulte, Christophe
9
Xia, Lan
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Handbook of research on customer engagement
1
Journal of advertising
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Psychology & marketing
1
Services marketing quarterly
1
The handbook of communication engagement
1
The journal of product & brand management
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Tourism management : research, policies, practice
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ECONIS (ZBW)
16
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
3
When gamification backfires : the impact of perceived
justice
on online community contributions
Leclercq, Thomas
;
Poncin, Ingrid
;
Hammedi, Wafa
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 550-577
Persistent link: https://www.econbiz.de/10012249107
Saved in:
4
Light at the end of the tunnel : visitors' virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19
Itani, Omar S.
;
Hollebeek, Linda D.
- In:
Tourism management : research, policies, practice
84
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012494613
Saved in:
5
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
6
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
7
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
8
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
9
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
10
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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