Krishnan (Retd.), Cdr S. Navaneetha; Ganesh, L.S.; … - In: Journal of Indian Business Research 14 (2021) 1, pp. 23-48
Purpose: This paper aims to analyse various failures that Indian innovative start-ups (ISs) are exposed to and proposes interventions from management accounting tools (MATs) that can tackle their failure-causing risks. This paper justifies the applicability of contingency theory (CT) for...