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~person:"Hommel, Ulrich"
~person:"Mueller, Barbara"
~subject:"Deutschland"
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Hommel, Ulrich
Mueller, Barbara
Zimmermann, Klaus F.
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(1998). - XI, 346 S. : graph. Darst. - Enth. 18 Beitr.
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Bridging the gap between advertising academia and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Interkulturelles Management : theoretische Fundierung und funktionsbereichsspezifische Konzepte ; [Jahrestagung der Wissenschaftlichen Kommission "Internationales Management" im Verband der Hochschullehrer für Betriebswirtschaft e.V., die am 15. und 16. März 1996 in Bamberg stattfand]
1
Management verteilter Kompetenzen in multinationalen Unternehmen
1
Risk management : challenge and opportunity ; with 125 tables
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
9
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1
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
2
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
3
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
4
Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra
;
Mueller, Barbara
;
Okazaki, Shintaro
- In:
Current insights and future trends : [extended versions …
,
(pp. 291-302)
.
2012
Persistent link: https://www.econbiz.de/10009748091
Saved in:
5
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
6
Managing acquisition-related currency risk exposures: the E.ON-powergen case
Hloch, Stefan
;
Hommel, Ulrich
;
Jung-Senssfelder, Karoline
- In:
Risk management : challenge and opportunity ; with 125 …
,
(pp. 631-650)
.
2005
Persistent link: https://www.econbiz.de/10002449452
Saved in:
7
Die Evolution der nationalen Unternehmensüberwachungssysteme: der Einfluß von Regulierung und internationalem Wettbewerb aufgezeigt am Beispiel der Vereinigten Staaten und der Bund...
Hommel, Ulrich
;
Riemer-Hommel, Petra
- In:
Management verteilter Kompetenzen in multinationalen …
,
(pp. 149-176)
.
1999
Persistent link: https://www.econbiz.de/10001442364
Saved in:
8
Der Shareholder-Value-Ansatz : US-amerikanischer Kulturimport oder Diktat des globalen Marktes? ; Einige Überlegungen zur "Corporate Governance" in Deutschland
Dufey, Günter
- In:
Interkulturelles Management : theoretische Fundierung …
,
(pp. 183-211)
.
1997
Persistent link: https://www.econbiz.de/10001296027
Saved in:
9
Corporate governance: European vs. US perspectives in a global capital market
Dufey, Günter
-
1998
Persistent link: https://www.econbiz.de/10001328914
Saved in:
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