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~person:"Horky, Alisha Blakeney"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
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#IHateYourBrand: adaptive service recovery strategies on Twitter
Abney, Alexandra K.
;
Pelletier, Mark J.
;
Ford, …
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 281-294
Persistent link: https://www.econbiz.de/10011741259
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