"The effects on product choices of voluntarily accessed information are examined in the context of an experimental survey relating to genetically modified food. The data and analysis in this study avoid the assumption that information made available or given to consumers is equivalent to...

There is considerable interest in the effect of labels on food product demand. Labeling statements may convey new information about attributes and place consumers in different choice contexts; consumers' assessment of information in labels may be affected by reference points. We examine labeling...

This paper adopts an approach based on the concepts of random utility maximization and builds on the general theoretical framework of Lancaster and on the conceptual and econometric innovations of McFadden. Recent research in this area explores models that account for context effects, as well as...