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Advertising effects
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Hudders, Liselot
Pelsmacker, Patrick de
75
Kaiser, Harry M.
68
Gierl, Heribert
63
Eisend, Martin
57
Esch, Franz-Rudolf
50
Taylor, Charles Raymond
47
Bauer, Hans H.
40
Dens, Nathalie
37
Diehl, Sandra
36
Septianto, Felix
33
Wilbur, Kenneth C.
33
Anderson, Simon P.
32
Okazaki, Shintaro
30
Terlutter, Ralf
30
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Rosengren, Sara
28
Stafford, Marla Royne
28
Dahlén, Micael
27
Mueller, Barbara
27
Pepels, Werner
27
Hundhausen, Carl
26
Saffer, Henry
26
Yoon, Sukki
26
Bruhn, Manfred
25
Huh, Jisu
25
Rossiter, John R.
25
Chang, Chingching
24
Schweiger, Günter
24
Sethi, Suresh
24
Yoon, Hye Jin
24
Zaccour, Georges
24
Huber, Frank
23
Pauwels, Koen
23
Bellman, Steven
21
Ford, John B.
21
Kinnucan, Henry W.
21
Reijmersdal, Eva A. van
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ICORIA <16., 2017, Gent>
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Springer Fachmedien Wiesbaden
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Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the review of marketing communications
3
Journal of advertising
3
European Advertising Academy
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Advances in advertising research
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Advertising in new formats and media : current research and implications for marketers
1
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Journal of fashion marketing and management
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
22
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1
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
2
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
3
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
4
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
5
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
6
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
7
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
8
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
9
Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children
Loose, Femke
;
Hudders, Liselot
;
Vanwesenbeeck, Ini
;
De …
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 439-455
Persistent link: https://www.econbiz.de/10014305461
Saved in:
10
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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