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~person:"Hultink, Erik J."
~person:"Iyengar, Radha"
~subject:"Konsumentenverhalten"
~type_genre:"Non-commercial literature"
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Hultink, Erik J.
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Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
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How today's consumers perceive tomorrow's smart products
Rijsdijk, Serge A.
(
contributor
); …
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2007
Persistent link: https://www.econbiz.de/10003484946
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