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~person:"Hunt, Shelby D."
~person:"Lusch, Robert F."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
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Hunt, Shelby D.
Lusch, Robert F.
Kotler, Philip
22
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16
Leeflang, Peter
15
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14
Lim, Weng Marc
14
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Journal of marketing management : MM
5
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3
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2
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2
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ECONIS (ZBW)
19
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1
Ethics and
marketing
management : an empirical examination
Chonko, Lawrence B.
- In:
Journal of business research : JBR
13
(
1985
)
4
,
pp. 339-359
Persistent link: https://www.econbiz.de/10001021712
Saved in:
2
The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
3
Marketing
(as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen
;
Hackley, Christopher E.
;
Hunt, Shelby D.
; …
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
Saved in:
4
Marketing
: the next 40,000 years
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
Saved in:
5
Advancing
marketing
strategy in the
marketing
discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
Saved in:
6
Commentary: advancing
marketing
strategy in the
marketing
discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
7
Advances in strategic
marketing
and the advancement of the
marketing
discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
8
The prospects for
marketing
strategy and the
marketing
discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
9
Marketing
and shareholder value : sales capitalization and its estimation
Kim, Oliver
;
Lim, Steve C.
;
Lusch, Robert F.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
Saved in:
10
The forum on markets and
marketing
(FMM) : advancing service-dominant logic
Lusch, Robert F.
;
Vargo, Stephen Louis
- In:
Marketing theory
12
(
2012
)
2
,
pp. 193-199
Persistent link: https://www.econbiz.de/10009571603
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