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~person:"Iyer, Ganesh"
~subject:"Wettbewerbsstrategie"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Social responsibility and product innovation
Iyer, Ganesh
;
Soberman, David A.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011584709
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