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~person:"Iyer, Gopalkrishnan R."
~subject:"B-to-B-Marketing"
~subject:"Emerging economies"
~subject:"Marketing management"
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Iyer, Gopalkrishnan R.
Sheth, Jagdish N.
52
Varadarajan, Rajan
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Wind, Yoram
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
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ECONIS (ZBW)
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Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.
;
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 865-871
Persistent link: https://www.econbiz.de/10003924770
Saved in:
2
The resurgence of India : triumph of institutions over infrastructure?
Iyer, Gopalkrishnan R.
;
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10009621041
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