Narrow search
Showing 1 - 10 of 11
Cover Image
Indian consumers' purchase intention toward a United States versus local brand
Kumar, Archana; Lee, Hyun-joo; Kim, Youn-kyung - In: Journal of business research : JBR 62 (2009) 5, pp. 521-527
Persistent link: https://www.econbiz.de/10003846858
Cover Image
Indian consumers' brand equity toward a US and local qpparel brand
Lee, Hyun-joo; Kumar, Archana; Kim, Youn-kyung - In: Journal of fashion marketing and management 14 (2010) 3, pp. 469-485
Persistent link: https://www.econbiz.de/10008654343
Cover Image
The effect of Indian consumers' life satisfaction on brand behavior toward a US global brand
Bhardwaj, Vertica; Park, Hyejune; Kim, Youn-kyung - In: Journal of international consumer marketing 23 (2011) 2, pp. 105-116
Persistent link: https://www.econbiz.de/10008991174
Cover Image
Ethnocentric tendencies of Indian consumers : impact on preference for domestic versus foreign producs
Kumar, Archana; Fairhurst, Ann; Kim, Youn-kyung - In: The international review of retail, distribution and … 21 (2011) 4, pp. 323-341
Persistent link: https://www.econbiz.de/10009314462
Cover Image
The role of personal cultural orientation in consumer ethnocentrism among Indian consumers
Kumar, Archana; Fairhurst, Ann; Kim, Youn-kyung - In: Journal of Indian business research 5 (2013) 4, pp. 235-250
Persistent link: https://www.econbiz.de/10010364806
Cover Image
Determinants of luxury purchase behaviour : a study of young Indian consumers
Jain, Sheetal - In: International journal of Indian culture and business … 22 (2021) 1, pp. 66-88
Persistent link: https://www.econbiz.de/10012511069
Cover Image
Effect of value perceptions on luxury purchase intentions : an Indian market perspective
Jain, Sheetal; Mishra, Sita - In: The international review of retail, distribution and … 28 (2018) 4, pp. 414-435
Persistent link: https://www.econbiz.de/10011962067
Cover Image
Measuring the impact of beliefs on luxury buying behavior in an emerging market : empirical evidence from India
Jain, Sheetal; Khan, Mohd Naved - In: Journal of fashion marketing and management 21 (2017) 3, pp. 341-360
Persistent link: https://www.econbiz.de/10011773343
Cover Image
Gen Xers : perceived barriers and motivators to fashion renting from the Indian cultural context
Jain, Ritu; Gurinder Singh; Jain, Sheetal; Jain, Kokil - In: Journal of consumer behaviour 22 (2023) 5, pp. 1128-1145
Persistent link: https://www.econbiz.de/10014389753
Cover Image
Conspicuous value and luxury purchase intention in sharing economy in emerging markets : the moderating role of past sustainable behavior
Mishra, Sita; Jain, Sheetal; Pandey, Ritesh - In: Journal of global fashion marketing : JGfM 14 (2023) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10013555423