Jamil, George Leal; Rocha dos Santos, Leandro Henrique; … - In: International Journal of Privacy and Health Information … 4 (2016) 2, pp. 19-37
being applied in several strategic ways, serving mainly for the important relationship between strategic and marketing … critical sector: Healthcare. Healthcare is a dynamic sector, where strategic marketing planning fundamentals are still being … disseminated and absorbed by managers and institutions. Marketing data and information must be provided from a variety of sources …
