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Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
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The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
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Marketing theory
Zaltman, Gerald; Kohli, Ajay Kumar; Deshpandé, Rohit; … - 2018
Persistent link: https://www.econbiz.de/10011900067
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On managerial relevance
Jaworski, Bernard J. - In: Journal of marketing 75 (2011) 4, pp. 211-224
Persistent link: https://www.econbiz.de/10009270879