Farzana Quoquab; Sivadasan, Rames; Jihad Mohammad - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 4, pp. 778-799
Purpose: This study aims to measure the greenwash construct in the sustainable property development (GSPD) context. Property development products such as residential homes, which are generally high-priced, require a long-term financial commitment from the consumers. It makes the property...