Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the … personal selling of services and their role and importance in the marketing of the bank's financial services. The results were …

competitive advantage purposes) and export marketing performance. Design/methodology/approach: Data were gathered via a self … between high and low export marketing performance. Furthermore, the international experience of the export venture …'s management was a significant factor in discriminating between high and low export marketing performance. Research limitations …

This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to … general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and … compares two different types of measures for measuring IJV marketing performance, a subjective measure and an objective measure …

marketing performance of Australian export market ventures.Design/methodology/approach: The paper is based on an empirical … indicates that the export marketing performance of Australian export market ventures is positively influenced by the export … export and export marketing performance identifying the chance to diversify into new markets as the key predictor of export …

In this paper, the broad context for the study of emotional dissonance and its importance to marketing is set out. The …

importance to service marketing. This knowledge would provide a better understanding of the factors that contribute to job … the study of emotional dissonance in service marketing. …

innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to …

entrepreneurial activity and international marketing. …