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~person:"Jung, Kwon"
~person:"Seagrave, J. R."
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Jung, Kwon
Seagrave, J. R.
Gardner, David M.
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Economic development and cultural change
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Line extension versus new brand name introduction: Effects of new products discrepancy and relationship to an existing brand on the information process of new product evaluation
Jung, Kwon
-
1996
Many "new" products enter the marketplace each year. Most of these products are not genuinely new or innovative. One estimate places the number of truly new products at less than ten percent. The other ninety percent are modified or repositioned products. A survey of new consumer products found...
Persistent link: https://www.econbiz.de/10009477612
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World food needs and "new proteins" : a comment
Seagrave, J. R.
;
Simon, Julina L.
;
Gardner, David M.
- In:
Economic development and cultural change
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1972
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pp. 554-557
Persistent link: https://www.econbiz.de/10002808646
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