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~person:"Köhler, Sven"
~subject:"Controlling"
~subject:"Erfolgsfaktor"
~subject:"Marketingmanagement"
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Köhler, Sven
Reinecke, Sven
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Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
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Marketing Performance Measurement im Internet
Reinecke, Sven
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Köhler, Sven
- In:
Roadmap to E-Business : wie Unternehmen das Internet …
,
(pp. 880-905)
.
2002
Persistent link: https://www.econbiz.de/10001682873
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