Showing 1 - 8 of 8
Persistent link: https://www.econbiz.de/10003379831
Persistent link: https://www.econbiz.de/10003278390
We consider a therapeutic market with potentially three pharmaceutical firms. Two of the firms offer horizontally differentiated brand-name drugs. One of the brand-name drugs is a new treatment under patent protection that will be introduced if the profits are sufficient to cover the entry...
Persistent link: https://www.econbiz.de/10003393611
Persistent link: https://www.econbiz.de/10003459149
Persistent link: https://www.econbiz.de/10003241696
We consider a therapeutic market with potentially three pharmaceutical firms. Two of the firms offer horizontally differentiated brand-name drugs. One of the brand-name drugs is a new treatment under patent protection that will be introduced if the profits are sufficient to cover the entry...
Persistent link: https://www.econbiz.de/10013317373
The effect of price regulation on generic market entry and welfare in the presence of (persuasive) advertising is … analysed. An incumbent has the possibility to invest in advertising targeted at the physician. Advertising creates vertical …
Persistent link: https://www.econbiz.de/10003379146
Persistent link: https://www.econbiz.de/10003438049