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~person:"Kaiser, Harry M."
~person:"Saffer, Henry"
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E-Game-Advertising als Ersatz...
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Kaiser, Harry M.
Saffer, Henry
Eisend, Martin
48
Pelsmacker, Patrick de
40
Taylor, Charles Raymond
39
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Septianto, Felix
27
Okazaki, Shintaro
26
Rosengren, Sara
26
Hundhausen, Carl
25
Bruhn, Manfred
24
Pepels, Werner
24
Sethi, Suresh
24
Yoon, Sukki
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Castronova, Edward
21
Kinnucan, Henry W.
21
Terlutter, Ralf
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Carlson, Les
18
Choi, Yung Kyun
18
Dens, Nathalie
18
Ford, John B.
18
Hackley, Christopher E.
18
Schlosser, Rainer
18
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17
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Southern economic journal
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The Oxford handbook of the economics of food consumption and policy
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ECONIS (ZBW)
86
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1
Alcohol advertising and motor vehicle fatalities
Saffer, Henry
-
1994
Persistent link: https://www.econbiz.de/10000888655
Saved in:
2
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
3
Dynamic market impacts of generic dairy advertising
Nicholson, Charles F.
;
Kaiser, Harry M.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
Saved in:
4
An economic analysis of generic fluid milk advertsing in Ontario, Quebec, the Maritime provinces
Kaiser, Harry M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003280286
Saved in:
5
Evaluating the effectiveness of generic advertising versus nonadvertising marketing activities on New York State milk markets
Zheng, Yuqing
;
Kaiser, Harry M.
- In:
Agribusiness : an internat. journal
25
(
2009
)
3
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003872260
Saved in:
6
Optimal seasonal allocation of generic dairy advertising expenditures
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
Journal of agricultural and applied economics
39
(
2007
)
1
,
pp. 187-199
Persistent link: https://www.econbiz.de/10003486378
Saved in:
7
The impact of generic fluid milk and cheese advertising on regulated dairy product markets : a system dynamics analysis
Nicholson, Charles F.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003461935
Saved in:
8
Measuring the impacts of generic fluid milk and dairy marketing
Kaiser, Harry M.
(
contributor
);
Dong, Diansheng
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003375644
Saved in:
9
The impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
-
2010
Persistent link: https://www.econbiz.de/10003968706
Saved in:
10
Measuring and testing advertising-induced rotation in the demand curve
Zheng, Yuqing
;
Kinnucan, Henry W.
;
Kaiser, Harry M.
- In:
Applied economics
42
(
2010
)
13/15
,
pp. 1601-1614
Persistent link: https://www.econbiz.de/10008737432
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