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Measuring market efficiency and welfare loss
Kamakura, Wagner A. - In: Journal of consumer research : JCR ; an … 15 (1988) 3, pp. 289-302
Persistent link: https://www.econbiz.de/10001068350
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Consumer sentiment and buying intentions revisited : a comparison of predictive usefulness
Kamakura, Wagner A. - In: Journal of economic psychology : research in economic … 7 (1986) 2, pp. 197-220
Persistent link: https://www.econbiz.de/10001023852
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A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
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"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús; Kamakura, Wagner A.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
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Sequential market basket analysis
Kamakura, Wagner A. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 505-516
Persistent link: https://www.econbiz.de/10009579996
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How economic contractions and expansions affect expenditure patterns
Kamakura, Wagner A.; Du, Rex Yuxing - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 229-247
Persistent link: https://www.econbiz.de/10009581303
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Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing; Kamakura, Wagner A. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
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How economic contractions and expansions affect expenditure patterns
Kamakura, Wagner A.; Du, Rex Yuxing - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 92-110
Persistent link: https://www.econbiz.de/10009777153
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Socioeconomic status and consumption in an emerging economy
Kamakura, Wagner A.; Mazzon, Jose A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 4-18
Persistent link: https://www.econbiz.de/10009732720
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Size and share of customer wallet
Du, Rex Yuxing; Kamakura, Wagner A.; Mela, Carl F. - In: Journal of marketing 71 (2007) 2, pp. 94-113
Persistent link: https://www.econbiz.de/10003557064