Katsikeas, Constantine S.; Piercy, Nigel F.; Ioannidis, … - In: European Journal of Marketing 30 (1996) 6, pp. 6-35
performance using a sample of regular exporters from a small European Union country, in their trading activities with overseas … potentially important factors in explaining firm performance in the export market context. Tests the model in a three …‐step procedure employing multiple regression analysis and identifies several elements that are related directly to export performance …