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The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E. - 2003 - 2nd ed

Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control,...

Persistent link: https://www.econbiz.de/10011479530

Werbeträger : Einführung in die Praxis des Werbeträgereinsatzes

Ruland, Josef (ed.) - 1972 - 3. Aufl.

Persistent link: https://www.econbiz.de/10014421852

WERBETRAEGER : HANDBUCH FUER D.PRAXIS D. WERBETRAEGEREINSATZES / AUTOREN: H. FISCHER ... HRSG.: JOSEF RULAND

Ruland, Josef (contributor); Fischer, Heinz (contributor) - 1981 - 6. AUFL.

Persistent link: https://www.econbiz.de/10004755517

Werbeträger : Einführung in die Praxis des Werbeträgereinsatzes

Ruland, Josef (contributor); Fischer, Heinz (contributor) - 1978 - 4. Aufl.

Persistent link: https://www.econbiz.de/10004757067

Werbeträger : Einführung in die Praxis des Werbeträgereinsatzes

Ruland, Josef (contributor) - 1972 - 3. Aufl.

Persistent link: https://www.econbiz.de/10004614687

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E. - 2010 - 4. ed.

Persistent link: https://www.econbiz.de/10003892475

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E. - 2017 - Sixth edition

Persistent link: https://www.econbiz.de/10014464801

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E. - 2022 - 8th edition

"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes...

Persistent link: https://www.econbiz.de/10013483603

The Impact of Retail Rate Structures on the Economics ofCustomer-Sited PV: A Study of Commercial Installations inCalifornia

Wiser, Ryan; Mills, Andrew; Barbose, Galen; Golove, William - 2008

We analyze the impact of retail rate design on the economics of grid-connected commercial photovoltaic (PV) systems in …

Persistent link: https://www.econbiz.de/10009435533

Renewable Portfolio Standards in the United States - A Status Report with Data Through 2007

Wiser, Ryan; Wiser, Ryan; Barbose, Galen; Bird, Lori; … - 2008

, has not yet been signed into law. The design of an RPS can and does vary, but at its heart an RPS simply requires retail … to the renewable energy policy landscape, and these policies continue to evolve. Keeping up with the design, early … information on historical RPS experience and design. The report begins with an overview of state RPS policies: where they have …

Persistent link: https://www.econbiz.de/10009436034