The aim of this paper is to explore the links between brand equity, consumer learning and consumer choice processes in general, and considering two recent trends in the market place: store brands and the Internet. We first review the advances that have occurred in brand equity research in...

In general, most countries of the former Eastern bloc have experienced poor growth performance and large increases in income inequality during the transition process. The most obvious success story in the process of transition to date has been Poland, which has outstripped other transition...

Poland undertook a rapid and decisive set of political and economic reforms starting in 1989-90, a period that has become known as the big bang. A widely held view is that, in all of the transition economies, the economic upheaval associated with the process of transition has led to substantial...