In today’s dynamic marketplace, manufacturing companies are under strong pressure to introduce new products for long-term survival with their competitors. Nevertheless, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being...

In today’s dynamic marketplace, companies are under strong pressure to introduce new products for long-term survival with their competitors. Besides, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in...

Existing diffusion models have proven less suitable for the analysis of environmental innovations, such as hybrid vehicles, which emerge in a context of changing social appraisal and regulatory support. In this paper, we offer an agent-based analysis of innovation diffusion which is better...