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~person:"Kerin, Roger A."
~subject:"Fallstudiensammlung"
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Fallstudiensammlung
Marketing
38
Marketing management
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Marketingmanagement
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Strategisches Management
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Kerin, Roger A.
Hartley, Robert F.
7
Cravens, David W.
5
Meffert, Heribert
5
Baron, Steve
3
Corey, Edwin Raymond
3
Harris, Kim
3
Lovelock, Christopher H.
3
Quelch, John Anthony
3
Star, Steven H.
3
Bateson, John E. G.
2
Bradley, Ute
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Bruhn, Manfred
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Cant, Michael
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Collins, Thomas L.
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Hoffman, Kenneth Douglas
2
Lamb, Charles William
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Peterson, Robert A.
2
Piercy, Nigel
2
Rapp, Stan
2
Scheuch, Fritz
2
Schiebel, Walter
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1
Adler, Stephen J.
1
Ahluwalia, Raunica
1
Albert, Terri C.
1
Alheit, Peter
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Alkhafaji, Abbass F.
1
Andritzky, Klaus
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Arpagaus, Jürg H.
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Bantleon, Werner
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Bell, Martin Luther
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Belz, Christian
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Bhattacharjee, Chittaranjan
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ECONIS (ZBW)
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1
Strategic
marketing
problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2007
-
11. ed.
Persistent link: https://www.econbiz.de/10003356223
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2
Strategic
marketing
problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
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