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~person:"Ko, Eunju"
~person:"Mahieu, François Régis"
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Consumer behaviour
54
Konsumentenverhalten
54
Luxury goods
25
Luxusgüter
25
Brand management
24
Fashion
24
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24
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Nachhaltige Entwicklung
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purchase intention
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English
55
French
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Ko, Eunju
Mahieu, François Régis
Han, Heesup
115
Belk, Russell W.
110
Lusk, Jayson L.
105
Grunert, Klaus G.
100
Mattila, Anna S.
95
Huber, Frank
88
Phau, Ian
81
Bauer, Hans H.
79
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Nayga, Rodolfo M.
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Stavins, Joanna
65
Agarwal, Sumit
64
Wansink, Brian
63
Septianto, Felix
62
Paul, Justin
58
Jang, Soocheong
57
Schroeder, Ted C.
57
Janssen, Maarten C. W.
56
Tonsor, Glynn T.
56
Verhoef, Peter C.
56
Laroche, Michel
55
Pelsmacker, Patrick de
54
Rajagopal
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Gröppel-Klein, Andrea
50
Krishna, Aradhna
50
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Journal of business research : JBR
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Emerald insight
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
L' Afrique des incertitudes
1
Logiques économiques
1
Psychology & marketing
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Review of African political economy
1
Revue tiers monde
1
Social and environmental issues in advertising
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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11
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
12
How consumer knowledge shapes green consumption : an empirical study on voluntary carbon offsetting
Kim, Yohan
;
Yun, Sunyoung
;
Lee, Joosung
;
Ko, Eunju
- In:
Social and environmental issues in advertising
,
(pp. 23-41)
.
2017
Persistent link: https://www.econbiz.de/10011591376
Saved in:
13
Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju
;
Chun, Eunha
;
Soong, Sangah
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
Saved in:
14
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
15
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
16
Staging luxury experiences for understanding sustainable fashion consumption : a balance theory application
Han, Jinghe
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 162-167
Persistent link: https://www.econbiz.de/10011675566
Saved in:
17
Perceptions, attitudes, and behaviors toward sustainable fashion : application of Q and Q-R methodologies
Song, Sanga
;
Ko, Eunju
- In:
International journal of consumer studies
41
(
2017
)
3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10011708064
Saved in:
18
A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi
;
Ko, Eunju
;
Chae, Heeju
;
Minami, Chieko
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
Saved in:
19
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
20
Fashion's role in visualizing physical and psychological transformations in movies
Choi, Hyeonyoung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2911-2918
Persistent link: https://www.econbiz.de/10010235280
Saved in:
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