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~person:"Koinig, Isabell"
~subject:"United States"
~subject:"Unternehmenserfolg"
~type_genre:"Book section"
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Bridging the gap between advertising academia and practice
1
Corporate social responsibility and corporate governance : concepts, perspectives and emerging trends in Ibero-Amberia
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ECONIS (ZBW)
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The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
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2
Responses to CSR appeals in non-prescription drug ads : evidence from Brazil and the United States
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Corporate social responsibility and corporate …
,
(pp. 133-155)
.
2017
Persistent link: https://www.econbiz.de/10011770451
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