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Marketing-Strategie

Kotler, Philip - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 59-62). 2009

Persistent link: https://www.econbiz.de/10003885266

Marken

Kotler, Philip - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 209-215). 2009

Persistent link: https://www.econbiz.de/10003885281

Ethical lapses of marketers

Kotler, Philip - In: Does marketing need reform? : fresh perspectives on the …, (pp. 153-157). 2006

Persistent link: https://www.econbiz.de/10003430294

Holistic marketing : a broad, integrated perspective to marketing management

Keller, Kevin Lane; Kotler, Philip - In: Does marketing need reform? : fresh perspectives on the …, (pp. 300-303). 2006

Persistent link: https://www.econbiz.de/10003430357

Alleviating poverty : a macro/micro marketing perspective

Kotler, Philip; Roberto, Ned; Leisner, Tony - 2009

Persistent link: https://www.econbiz.de/10003876667

The role of the marketing department in the organization of the future

Kotler, Philip - In: Marktorientierte Unternehmensführung : Reflexionen - …, (pp. 489-496). 1997

Persistent link: https://www.econbiz.de/10001296694

Marketing in the age of disruption

Chernev, Alexander; Kotler, Philip - In: Kellogg on marketing : the marketing faculty of the …, (pp. 3-18). 2023

Persistent link: https://www.econbiz.de/10014283140

The fall of the four Ps and the rise of strategic marketing

Chernev, Alexander; Kotler, Philip - In: Kellogg on marketing : the marketing faculty of the …, (pp. 19-31). 2023

Persistent link: https://www.econbiz.de/10014283143

H2H mindset in H2H marketing

Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 81-91). 2023

Persistent link: https://www.econbiz.de/10014322296

Kellogg on marketing : the marketing faculty of the kellog school of management

Chernev, Alexander (ed.); Kotler, Philip (ed.) - 2023 - Third edition

"An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in … marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue … (former SVP at SapientRazorfish), and Tom O'Toole (former CMO of United Airlines). Kellogg on Marketing, 3d edition, explains …

Persistent link: https://www.econbiz.de/10013486177