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~person:"Kraus, Sascha"
~person:"Lim, Weng Marc"
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Challenger
marketing
Lim, Weng Marc
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 342-345
Persistent link: https://www.econbiz.de/10012162608
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Toward a theory of behavioral control
Lim, Weng Marc
;
Weissmann, Marc Arul
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
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