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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Customer engagement in service
Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
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Legends in marketing: V. Kumar
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010201420
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Customer relationship management
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204928
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Business-to-business
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204929
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Marketing strategy: customer
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204930
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Marketing strategy: firm
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204931
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Retailing: store and customer level
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204936
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Retailing: market and firm level
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204939