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Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...
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Part 1: The entrepreneurial mind-set in the twenty-first century. Entrepreneurship : evolutionary development … organizations : corporate entrepreneurship ; Social entrepreneurship and the global environment for entrepreneurship -- Part 2 …
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