Moreira, Jacinta; Silva, Maria Jose; Simões, Jorge; … - In: The AMFITEATRU ECONOMIC journal 14 (2012) 31, pp. 195-206
This article aims at identifying and analyzing the drivers of innovation capacity of marketing in the context of … innovation, as well as the determinants that underlie it. Based on the literature several research hypotheses are formulated … Science and Higher Education, belonging to the “4º Inquérito Comunitário à Inovação – CIS 4”- 4th Community Innovation Survey …