The values consumer considers and associates with luxury products have changed as a result of globalization and modernization. Traditionally, consumers rely on functional values when making a luxury purchase decision. However, in contemporary times, there has been a shift to an emphasis on...

In recent years, issues of responsible consumption and environmental sustainability have received increased attention in the literature. Many scholars in the apparel scholarship have researched for solutions to promote responsible consumption of apparels in consumers. Despite the promotion of...