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Marketing channels : a content analysis of recent research, 2010–2012
Young, Joyce A.; Merritt, Nancy J. - In: Journal of marketing channels : ... distribution … 20 (2013) 3/4, pp. 224-238
Persistent link: https://www.econbiz.de/10009792118
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Marketing Channels: A Content Analysis of Recent Research, 20102012
Young, Joyce A.; Merritt, Nancy J. - In: Journal of marketing channels : ... distribution … 20 (2013) 3, pp. 224-238
Persistent link: https://www.econbiz.de/10010152465
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ARTICLES - The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
Goldsmith, Ronald E.; Lafferty, Barbara A.; Newell, … - In: Journal of advertising : official publication of the … 29 (2000) 3, pp. 43-54
Persistent link: https://www.econbiz.de/10008120070