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~person:"Lafferty, Barbara A."
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Identifying Innovators in Cons...
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How innovativeness influences Internet shopping
Goldsmith, Ronald E.
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Lafferty, Barbara A.
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2005
Persistent link: https://www.econbiz.de/10003297644
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A general brand allliance model
Goldsmith, Ronald E.
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Lafferty, Barbara A.
- In:
Psychology of branding
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(pp. 75-96)
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2013
Persistent link: https://www.econbiz.de/10009775619
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