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~person:"Langweg, Armin"
~subject:"Werbeplanung"
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Werbeplanung
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Local public transport
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Langweg, Armin
Beckmann, Klaus J.
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Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
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Grundlagen des Marketing
Langweg, Armin
;
Beckmann, Klaus J.
- In:
Symbolisch-emotionales Marketing für den ÖPNV : …
,
(pp. 20-26)
.
2007
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