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Gupta, Manish
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Effective online engagement strategies through gamification : a systematic literature review and a future research agenda
Jayawardena, Nirma Sadamali
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Ross, Mitchell
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Quach, Sara
; …
- In:
Journal of global information management
30
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2022
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Persistent link: https://www.econbiz.de/10012799517
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Gamification and neuromarketing : a unified approach for improving user experience
Behl, Abhishek
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Jayawardena, Nirma Sadamali
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Shankar, Amit
- In:
Journal of consumer behaviour
23
(
2024
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1
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pp. 218-228
Persistent link: https://www.econbiz.de/10014468184
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