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Investments in consumer relationships : a critical reassessment and model extension
De Wulf, Kristof; Odekerken-Schröder, Gaby; Van … - 2002
Persistent link: https://www.econbiz.de/10001780782
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Strengthening outcomes of retailer-consumer relationships - The dual impact of relationship marketing tactics and consumer personality
Odekerken-Schröder, Gaby; De Wulf, Kristof; … - In: Journal of business research : JBR 56 (2003) 3, pp. 177-190
Persistent link: https://www.econbiz.de/10006721348
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The relationship between consumers' unethical behavior and customer loyalty in a retail environment
Van Kenhove, Patrick (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749535
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Does attitudinal commitment to stores always lead to behavioral loyalty? : The moderating effect of age
Van Kenhove, Patrick (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749545
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A new measure of brand personality
Geuens, Maggie (contributor); Weijters, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787830
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A new measure of brand personality
Geuens, Maggie; Weijters, Bert; De Wulf, Kristof - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 97-107
Persistent link: https://www.econbiz.de/10003866606
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Consumer learning and its impact on store format selection
Van Waterschoot, Walter; Kumar Sinha, Piyush; Van … - In: Journal of retailing and consumer services 15 (2008) 3, pp. 194-210
Persistent link: https://www.econbiz.de/10003699455
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Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby; Ouwersloot, Hans; Lemmink, Jos; … - 2002
Persistent link: https://www.econbiz.de/10001780781
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Consumers' trade-off between relationship, service package and price: An empirical study in the car industry
Odekerken-Schröder, Gaby; Ouwersloot, Hans; Lemmink, Jos; … - In: European journal of marketing : EJM 37 (2003) 1-2, pp. 219-242
Persistent link: https://www.econbiz.de/10006084804
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Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality
Odekerken-Schroder, Gaby; De Wulf, Kristof; Schumacher, … - In: Journal of Business Research 56 (2003) 3, pp. 177-190
Persistent link: https://www.econbiz.de/10005473630