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Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred; Jerath, Kinshuk; Sayedi, Amin - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
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Exclusive placement in online advertising
Sayedi, Amin; Jerath, Kinshuk; Baghaie, Marjan - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 970-986
Persistent link: https://www.econbiz.de/10011966235
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Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising
Sayedi, Amin; Jerath, Kinshuk; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 586-608
Persistent link: https://www.econbiz.de/10010403244
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Are consumers strategic? : structural estimation from the air-travel industry
Li, Jun; Granados, Nelson; Netessine, Serguei - In: Management science : journal of the Institute for … 60 (2014) 9, pp. 2114-2137
Persistent link: https://www.econbiz.de/10010462002
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Higher market thickness reduces matching rate in online platforms : evidence from a quasiexperiment
Li, Jun; Netessine, Serguei - In: Management science : journal of the Institute for … 66 (2020) 1, pp. 271-289
Persistent link: https://www.econbiz.de/10012156588
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Price to compete ... with many : how to identify price competition in high-dimensional space
Li, Jun; Netessine, Serguei; Koulayev, Sergei - In: Management science : journal of the Institute for … 64 (2018) 9, pp. 4118-4136
Persistent link: https://www.econbiz.de/10011921494