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Framing the undergraduate research experience : discovery involvement in retailing undergraduate education
Sternquist, Brenda J.; Huddleston, Patricia; Fairhurst, Ann - In: Journal of marketing education : JME 40 (2018) 1, pp. 76-84
Persistent link: https://www.econbiz.de/10011868430
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Channel relationship factors in cross-cultural contexts : antecedents of satisfaction in a retail setting
Runyan, Rodney C.; Sternquist, Brenda J.; Chung, Jae-eun - In: Journal of business research : JBR 63 (2010) 11, pp. 1186-1195
Persistent link: https://www.econbiz.de/10008696675
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The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen; Runyan, Rodney C.; Fu, Wei - In: International marketing review 28 (2011) 4, pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
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The use of buying committees by Chinese retailers: the effects of environment and strategy upon structure
Sternquist, Brenda J.; Runyan, Rodney C.; Chen, Zhengyi - In: Journal of retailing and consumer services 15 (2008) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10003699332
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The effect of culture on the context of ad pictures and ad persuasion: The role of context-dependent and context-independent thinking
Liang, Beichen; Runyan, Rodney C.; Fu, Wei - In: International marketing review 28 (2011) 4, pp. 412-435
Persistent link: https://www.econbiz.de/10009185333