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Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry
Allaway, Arthur W.; Huddleston, Patricia; Whipple, Judith; … - In: The journal of product & brand management 20 (2011) 3, pp. 190-204
Persistent link: https://www.econbiz.de/10009231622
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Customer satisfaction in food retailing : comparing specialty and conventional grocery stores
Huddleston, Patricia; Whipple, Judith; Mattick, Rachel Nye - In: International journal of retail & distribution management 37 (2009) 1, pp. 63-80
Persistent link: https://www.econbiz.de/10009522028
Cover Image
Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry
Allaway, Arthur W.; Huddleston, Patricia; Whipple, Judith; … - In: The journal of product & brand management 20 (2011) 3, pp. 190-205
Persistent link: https://www.econbiz.de/10009029883
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The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen; Runyan, Rodney C.; Fu, Wei - In: International marketing review 28 (2011) 4, pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
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The effect of culture on the context of ad pictures and ad persuasion: The role of context-dependent and context-independent thinking
Liang, Beichen; Runyan, Rodney C.; Fu, Wei - In: International marketing review 28 (2011) 4, pp. 412-435
Persistent link: https://www.econbiz.de/10009185333