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~person:"Lim, Joon Soo"
~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Social Marketing
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Advertising
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Behaviour
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company-cause fit
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donation
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message desirability
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promotional behavior
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Lim, Joon Soo
Chesnes, Matthew
6
Jin, Ginger Zhe
6
Terblanche-Smit, Marlize
4
Terblanche, Nic S.
3
Comello, Maria Leonora G.
2
Deshpande, Sameer
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Jewell, Robert D.
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Regier, Stefanie
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Rinino, Maxime
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Shen, Fuyuan
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Yeh, Marie A.
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Adair, Carol E.
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Ahern, R. Kirkland
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Ahn, Euijin
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Andreasen, Alan R.
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Andrews, J. Craig
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Balaji, M. S.
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Bergan, Daniel
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Biswas, Saswata Narayan
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Borges, Adilson
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International journal of advertising : the quarterly review of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
2
The first-person effect of anti-panhandling public service announcement messages on promotional behaviors and donation intentions
Lim, Joon Soo
;
Lee, Jiyoung
;
Lim, Sung Soo
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 207-232
Persistent link: https://www.econbiz.de/10012179118
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