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Essentials of services marketing
Wirtz, Jochen; Lovelock, Christopher H. - 2018 - 3rd edition
Persistent link: https://www.econbiz.de/10013547381
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Services marketing : [text, cases, & readings]
Lovelock, Christopher H. - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10013476892