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Lwin, May
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The Effect of an Audio Stimulus: Accents in English Language on Cross-Cultural Consumer Response to Advertising
Lwin, May
;
Wee, Chow-Hou
- In:
Journal of international consumer marketing
11
(
1999
)
2
,
pp. 5-38
Persistent link: https://www.econbiz.de/10007121242
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