Gaur, Jighyasu; Mani.V; Banerjee, Pratyush; Amini, Mehdi; … - In: Management Decision 57 (2019) 4, pp. 886-903
Purpose: Extant literature provides insights about consumers’ purchase intentions (PI) and willingness to pay for reconstructed products but does not capture cross-cultural differences. The purpose of this paper is to understand consumers’ PI for reconstructed products in a cross-cultural...