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~person:"Mark, Antje"
~subject:"Rabatt"
~subject:"Retail price"
~type_genre:"Working Paper"
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
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Product launch and increase in sales through free product-premiums : moderating effects of value and product-premium fit in the dual mediation model
Helm, Roland
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Mark, Antje
;
Bley, Sabine
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2007
Persistent link: https://www.econbiz.de/10003479987
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