separates taste from quality and productivity (TFPQ) at the firm-product level. Export data by destination countries allow us to … identify the level of taste from consumer heterogeneity across destinations. We decompose export revenue into the contribution … of taste, quality and costs. We find that taste is very important and explains about 50 % of the variation in export …

taste decreases in distance but this relationship is not monotonic. The contribution of consumer taste to actual export … product quality explain twice as much of the variation in export revenues than cost. …

consumer taste using a control function approach and perform a decomposition of export revenues of firm-products to establish … the importance of representative consumer taste relative to quality and marginal cost in export success. We find …, consumer taste is an important and separate demand determinant to explain export revenues. Depending on the product, taste for …

consumer taste using a control function approach and perform a decomposition of export revenues of firm-products to establish … the importance of representative consumer taste relative to quality and marginal cost in export success. We find …, consumer taste is an important and separate demand determinant to explain export revenues. Depending on the product, taste for …

associated with firm exports. More productive firms export more products to more countries and have higher average product …-country export flows. The extensive and intensive margins are equally important in total firm exports …

. Export sales of protected firms fall byalmost 8% compared to a relevant control group of unprotected firms. This effect more …

%, it negatively affects the firm-level exports of similar products as the protected ones. Export sales of protected firms …