The Samaria National Park in Chania, Crete, Greece was established in 1962 and has since been one of the most well-known protected areas of Greece. It attracts thousands of visitors every year and creates a social and economic environment for various local businesses such as hotels and...

In order to increase the hotel's competitiveness, to maximize its revenue, to meliorate its online reputation and improve customer relationship, the information about the hotel's business has to be managed by adequate information systems (IS). Those IS should be capable of returning knowledge...

This article describes how YouTube has been evolving as an e-tool for marketing activities over the past decade. Utilizing YouTube for enhancing marketing endeavours is a strategy practiced by marketing professionals across a growing number of industries. The research documented in this article...

YouTube has now evolved into a powerful medium for social interaction. Utilizing YouTube for enhancing marketing endeavours is a strategy practiced by marketing professionals across several industries. This paper rationalizes on the different strategies of leveraging YouTube-based platforms for...