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~person:"Matzler, Kurt"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
New product development
8
Produktentwicklung
8
Consumer behaviour
5
Customer integration
4
Innovationsmanagement
4
Kundenintegration
4
Social Web
4
Social web
4
Innovation management
3
Innovation
2
Beziehungsmarketing
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Business model
1
Consumer attitudes
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Creativity
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Diffusion of innovation
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Empirical method
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Empirische Methode
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Erfolgsfaktor
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Geschäftsmodell
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High technology
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Hochtechnologie
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Impact assessment
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Innovation diffusion
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Innovationsdiffusion
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Innovationswettbewerb
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Kreativität
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Laggards
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Lead user
1
Non consumers
1
Over engineering
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Produktinnovation
1
Relationship marketing
1
Success factor
1
Technology competition
1
Unternehmen
1
Verbrauchereinstellung
1
Virtual reality
1
Virtuelle Realität
1
Wirkungsanalyse
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5
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Matzler, Kurt
Gázquez-Abad, Juan Carlos
11
Dahl, Darren W.
10
Martínez-López, Francisco J.
10
Van Den Bulte, Christophe
8
Hoeffler, Steve
7
Füller, Johann
6
Herstatt, Cornelius
6
Hippel, Eric von
6
Iyengar, Radha
6
Aguiar, Luis
5
Chao, Chih-Wei
5
Fuchs, Christoph
5
Waldfogel, Joel
5
Zhao, Min
5
Brem, Alexander
4
Cooper, Tim
4
Derval, Diana
4
Heidenreich, Sven
4
Helm, Roland
4
Helmers, Christian
4
Hennig-Thurau, Thorsten
4
Krishnan, Pramila
4
Lowe, Ben
4
Lührmann, Melanie
4
Patnam, Manasa
4
Reid, Mike
4
Schreier, Martin
4
Bilgram, Volker
3
Browning, Martin James
3
Cao, Ruiqing
3
Choi, Jeonghye
3
Crossley, Thomas F.
3
De Jong, Jeroen P. J.
3
Delre, Sebastiano A.
3
Gasparin, Marta
3
Goworek, Helen
3
Guerzoni, Marco
3
Gunay, Hikmet
3
Hasan, Md. Rajibul
3
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Journal of management information systems : JMIS
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business strategy
1
R & D management
1
Source
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ECONIS (ZBW)
5
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1
Consumer empowerment through Internet-based co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
3
,
pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
Saved in:
2
User roles and contributions in innovation-contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Saved in:
3
Unlocking laggard markets : innovation without high tech
Matzler, Kurt
;
Mooradian, Todd A.
;
Füller, Johann
; …
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 19-25
Persistent link: https://www.econbiz.de/10010385668
Saved in:
4
Predicting new product success with prediction markets in online communities
Matzler, Kurt
;
Grabher, Christopher
;
Huber, Jürgen
; …
- In:
R & D management
43
(
2013
)
5
,
pp. 420-432
Persistent link: https://www.econbiz.de/10010213437
Saved in:
5
Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann
;
Faullant, Rita
;
Matzler, Kurt
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
Saved in:
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