to conspicuous consumption and social identity. This paper involves religious beliefs that are argued to influence luxury … consumption in a Buddhist country such as Thailand in order to inform luxury products vendors on how to improve their marketing …

luxury consumption was to display wealth and social status. This paper integrates the following two papers: (1) Han and Zhou …This paper examines the impact of psychological needs on luxury consumption. Veblen's Theory of the Leisure Class (1899 …) invented the term "conspicuous consumption" to describe luxury goods and services, in which Veblen indicated the purpose of …